About Us

Up & Comer was born from a simple truth: confidence changes everything.

After 20 years as a recruiter, our founder Shanna helped thousands of people land jobs, grow their careers, and shift the way they saw themselves. Her favorite part? Being the friend in their corner – reframing mindsets, rewriting limiting beliefs, and helping people finally own how great they are.

Now, she’s built a brand that does the same.

We create smart, empowering apparel and lifestyle goods for those building something – a career, a side hustle, a better version of themselves. Our products are designed to speak for you before you say a word, to boost your belief on hard days, and to remind you just how capable you really are.

Because you’re not just buying a shirt, a mug, or a candle – you’re choosing to show up with intention. And we’re here to make sure you do it in style.