The Summer of Showing Up (Even When It’s Not Perfect)
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imperfect summer routines | showing up when life is chaotic | motivational apparel and mindset tools for busy women
Summer is supposed to feel light.
And in some ways, it does. Longer days, brighter mornings, evening walks when the heat finally breaks.
But it’s also a full-blown chaotic swirl of:
- Untethered sleep schedules
- Kids who suddenly need three full meals plus snacks every day
- Day camps, sports carpools, sunscreen battles, wet towels everywhere
- And the very advanced parenting task of teaching your children how to be bored (without giving in to screens or throwing your phone in the pool)
There’s beauty in the reset. But let’s be honest: it’s also a lot.
And when you’re holding all of that, it’s easy to feel like you’re not doing enough. Like your momentum has taken the summer off.
Let me stop you right there.
You’re Doing More Than You Think
You got out of bed. You made coffee. You answered an email while someone yelled “MOM!” from three rooms away.
That counts.
So does wearing something that reminds you you’re still in motion - even if it’s not flawless.
Try the Doing My Best (And Sometimes Even Better) tee.
It doesn’t just look good - it feels like a little exhale. A wink to yourself. A reminder that effort matters more than optics.

What to Wear When You’re “On the Go” and “Over It” at the Same Time
There’s a reason you’re reaching for the same shirts right now. You need comfort. You need ease. But you also need a little spark of identity when you’ve spent the last two weeks in kid mode.
The Personal Growth: Messy, Hard, Worth It tee is basically a wearable PSA. For you. For the mom at drop-off. For the barista who handed you the wrong drink and lived to tell the tale.
You’re not falling behind. You’re in process.
This shirt just says it out loud.

Create a Micro-Routine That’s Yours Alone
Summer may have blown up your normal schedule, but that doesn’t mean you can’t anchor into something small and meaningful.
Try this:
- Pour your morning brew into the To Do List mug
- Write one line in the Words to Live By journal
- Put on your Thriving hat before the chaos hits
That’s a ritual. That’s a reset. That’s yours.

Q: How do I stay grounded when summer throws everything off?
A: You simplify. You get honest about what season you're in.
Summer isn’t for high structure. It’s for flexibility. For remembering that showing up imperfectly still counts.
And honestly? No one is thriving in every category right now. But you’re here. You’re trying. That’s enough.
Q: What’s the best thing to wear when I’m not feeling “put together”?
A: Something that speaks for you - so you don’t have to.
Let your shirt say, “I’m in it, even if I’m tired.”
Let your mug remind you: one thing at a time.
Let your hat carry the energy you don’t have words for yet.
That’s not lazy. That’s resourced.
TL; DR - Your Summer Strategy for Showing Up Anyway
1. Dress in reminders, not pressure.
- Doing My Best tee
- Personal Growth tee
2. Start the day with a nudge.
- To Do List mug
- Words to Live By journal
3. Carry belief on your head, even when it’s not in your heart.
- Thriving hat
You don’t need to do it all. You just need to stay in the room.
And if that room is full of sunscreen, soccer gear, and screaming children?
Put on the shirt. Take the walk. Breathe.
You’re showing up. And that’s more than enough.
I believe in you,
Shanna